Is it time for a new website or website refresh?
1. Visual Appeal
When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information, customers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make negative assumptions about your company.
2. Responsive & Mobile Friendly
Americans spend more than two hours online on smartphones every day; twice as long as laptops and PCs. Half of the traffic on most websites comes from mobile devices. Google now gives higher rankings to mobile-friendly websites. Ignoring the mobile market is a very risky business. It is now considered a common practice to make a website mobile friendly.
3. Effective use of calls to actions
Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page.
5. Provide useful and easy to use navigation
Your website navigation needs to focus on nudging visitors toward the must-have experience. If the navigation looks outdated and doesn’t carry all your most important pages, this needs updating.
6. Easier to update website
WordPress is awesome for blogging. Blogging is great for SEO. You’ll be able to update your website content yourself. An up-to-date website based on a content management system such as WordPress makes it easy to administer and avoids any messy code. You simply write in what you want in an organized fashion in a text editor. The web design industry is constantly working to improve itself. This includes keeping layout designs fresh, updating blogs, refreshing imagery and pushing out timely promotions and advertisements.
7. You’ll reduce your risk of getting hacked
Stories of websites and social media feeds getting hacked are becoming more and more frequent. Security flaws can rear their ugly heads on any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older technology. Although websites can be hacked at any time, a new website helps to keep these hackers away by using fresher code and security measures. If your website site is over three years old, this is something to consider.
In summary, the above information highlights the most important and most common signs to look out for when you want to know if your site is becoming “old school”. Although there may be other signals that you need a website update, there should be enough here to guide you on the right path.
If you would like advice on your current website please feel free to contact us to talk about a new website or a website refresh.
Call Beth Brennan at Access Publishing
for a free consultation on website design.
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