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Atascadero city manager announces retirement 

City Manager Rachelle Rickard.

Atascadero City Manager Rachelle Rickard.

Rachelle Rickard has served the City of Atascadero for over two decades

– After serving for 26 years at the City of Atascadero with the last ten years as the city manager, Rachelle Rickard has announced that she will retire in July of this year.

As a graduate of California Polytechnic State University, San Luis Obispo, Rachelle Rickard moved to Atascadero in 1989 and has served the city since Feb. 28, 1997. Rickard received her first exposure to the inner workings of government by leading audit teams for 13 cities, 14 special districts, 21 school districts, and 26 non-profit agencies. She started her career here as a city accountant and was quickly promoted to administrative services (finance) director where she served for 16 years. Rickard was appointed as city manager in June 2013.

During her time as the administrative services director, Rickard managed the rehabilitation of the Atascadero Historic City Hall and introduced a Comprehensive Financial Plan, which allowed the city to build reserves that were critical during economic downturns. She also helped the city build an $11 million general fund reserve in ten years and implemented council policies to bring the city from a “going-concern” audit note to financial stability.

Since becoming the city manager, Rickard has directed the implementation of significant council directives, such as repairing over 42 miles of neighborhood roads in a six-year period and increasing the overall Pavement Condition Index (PCI) by eight points as part of the Atascadero Road Program/ F-14 Sales Tax Measure. She also established a branding, marketing, promotions, and events program that includes popular events like the Tamale Festival, Dancing in the Streets, and Fall Festival, and increased vibrancy and activity in the downtown through investment and programs.

Rickard has secured much-needed voter-approved funding for police, fire, infrastructure and other critical city service needs (Measure D-20) and was key in obtaining over $32 million of federal and state grants for the City of Atascadero. In addition, she facilitated projects such as the all-inclusive Joy Playground, the Colony Park Community Center, the Zoo Garden Event Center, the Thelma Vetter Red Panda Exhibit, the Lake Dredging Project, the Centennial Plaza and Bridge, Outdoor Pickleball Courts, The Plaza on El Camino and the Lewis Avenue Bridge.

“Rachelle Rickard is a tremendous asset to the city, having built a strong management team to carry out the key priorities and objectives of the city council from beginning to end,” said Mayor Heather Moreno.

Rickard stated, “I am proud of our city team and culture. We have an incredible team of hardworking individuals with a passion for serving the community and the desire to work collaboratively to get things done. It has been an amazing privilege working with them.”

Regarding her plans for retirement, “The decision to retire has been in the works for a few years now and I am looking forward to traveling and enjoying time with my husband of 33 years, spending more time with my family including visiting my two grown children, Austin and Meredith,” said Rachelle Rickard.

“Rachelle will be terribly missed as City Manager, but her legacy of building an incredible City culture made up of a strong, capable team will continue to move Atascadero forward,” said Mayor Moreno.

The city will begin recruitment for Rickard’s replacement as city manager in the coming weeks, according to city officials.



About the author: News Staff

News staff of the A-Town Daily News wrote and edited this article from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on , Twitter, LinkedIn, or follow his blog. He can be reached at

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