New grocery store coming to Atascadero
Valley Fresh Market will anchor Del Rio Marketplace in Atascadero
– The husband-and-wife team of Greg and Teresa King alongside their partners, David and Jennifer West of Ojai will soon open another Valley Fresh Market. The new market will be located at the intersection of El Camino Real and Del Rio Road and will anchor the Del Rio Marketplace in Atascadero.
Greg King has been in the grocery business since 1984 and has worked with several major brand grocers until forming and opening California Fresh Markets in Pismo Beach and in San Luis Obispo. Greg and Teresa King founded Valley Fresh Markets in 2019 and opened another market in Solvang.
Long-time friend and fellow grocer David West, owner of two Westridge Family Markets in Ojai, joined ranks with Greg and Teresa. Westridge Family Markets has the same operational approach as Valley Fresh Markets and is completely focused on its customers. Offering high-quality products and customer service, Westridge Family Markets has served the Ojai Valley since 1994.
Valley Fresh Market’s states goal is “to provide an outstanding shopping experience, offer the best quality product lines and do so in an upbeat, clean, and friendly environment.” The market will offer a full-service deli, a meat counter with prime and choice meats, fresh breads that are baked on-site, a sushi chef, a coffee and juice bar using coffee that has been roasted on-site, a full line of fresh produce, a well-stocked liquor department and an extensive line of natural and organic products as well as traditional grocery items.
Valley Fresh Markets will anchor the latest Madonna Enterprises commercial project and has been working closely with San Luis Obispo’s Clint Pearce. The Del Rio Marketplace will provide a “unique shopping and working experience.” The center will have a residential component as well as traditional retail and office space for those that choose a “live-work” lifestyle. John Hans of Colliers International will be handling the leasing of the project and can be reached at (805) 544-3900 for those interested in learning more about the various opportunities to be part of the Del Rio Marketplace.
