Highlights of a Top eCommerce Site
–Today’s marketplace has become a combination of brick-and-mortar stores and e-commerce sites. Even the smallest of business establishments want to have an online space to sell their products and services. Certain features set an e-commerce site apart from the rest. Your search for a product online and you could find the same type of product being displayed on different e-commerce sites. With a plethora of options available for e-commerce sites, it is recommended to check if the site has the following features embedded in it so that you buy from the right site.
- User-friendly
The major reason why buyers choose to shop from sites more than brick-and-mortar stores is owing to the quick accessibility of items on the site. One needs to keep running here and there to take the products they are looking for in a physical store. This is avoided in the case of an eCommerce site. However, the experience feels great only if the design of the site is in such a way that the user navigability is provided as a smooth experience. It is recommended to deploy all the latest technologies that help users pick products from the site in a non-hasty manner and without having to encounter any sort of major hindrance.
- Mobile-friendly site
One should keep in mind that website development and designing appear different on the user side. Before making the site go live, you should check whether the site is mobile-friendly. DHgate is the leading wholesale market in China that has developed a great site for computer viewing and mobile viewing.
- High-quality images
With all the innovation put up in place, even 3D modeling of products to be sold on the site is possible. A picture speaks louder than words. It is vital to have a proper catalog for the product sold on your site, but it is even more important to have good quality images and great models of products on your site to attract buyers.
- Return policy
This is one of the tops most important factors to be considered while choosing an e-commerce site for your purchase. If a product is not a good condition, it has to be refunded and the replacement procedure should be very smooth.
- Transparency
The e-commerce site must provide invoices for your purchase in maximum possible avenues of communication. For instance, if you order a product and pay for it, the invoice should appear on your mail, registered mobile number, and other messaging platforms. This enables both the buyer and the seller to track the product and to increase credibility.
- Reviews
Every product being sold on the site should have a dedicated section for reviews. This is how different customers get to interact with each other and develop trust in the brand as well as on the site.
Apart from all the factors mentioned, quality, quantity, variety under a particular category of products, wish lists are the other factors that have to be zeroed in to purchase from a particular e-commerce site. Also, these factors play a pivotal role in ranking any e-Commerce site a par above the rest.
