City approves new logo, marketing plan
–At the Oct. 13 Atascadero City Council meeting, the council unanimously voted to approve a new, “Visit Atascadero” logo and color palate, and to adopt a new draft marketing plan.
Verdin Marketing Agency in San Luis Obispo designed the logo and chose the color palate, and gave the presentation on how they went about the design process.
Verdin felt that the new logo was clean, nostalgic, and classic. They said that they wanted to reflect the history of Atascadero, as well as capture the down-home, family-friendly sense of hospitality and high quality of life that Atascadero boasts.
The new color palate for the Visit Atascadero campaign.
The main color chosen for the logo was orange, to honor “greyhound pride.”
While the logo did have many opponents, many loved the logo, including local business owners. The council expressed their relief that the project was finally coming to a close, calling it a “long process.”
Verdin provided examples of the logo used on marketing materials.
Verdin also presented a few samples of what the logo would look like on promotional materials, as well as pitched city slogans such as “simply genuine.”
Deputy City Manager Terrie Bannish gave a report on the city’s marketing plan, which includes planned participation in local festivals and events, efforts to bring in tourists to the town, bring larger, state-wide festivals, as well as support local businesses through smaller annual events. The marketing plan also included plans for advertising, as well as a proposed budget of about $200,000, which will be split evening between the city hosting events and advertising.
