– Hope Family Wines will serve as the Official Wine of the Vina Robles Amphitheatre during the 2026 concert season, marking a new partnership between the Paso Robles winery and the Central Coast entertainment venue.

Wine concessions at the amphitheater during the 2026 season will feature wines exclusively from the Austin Hope Wines brand portfolio. Offerings will include selections from Austin Hope, Treana, Quest, AUSTIN, Troublemaker, and Liberty School. The venue’s VIP terrace lounge will be renamed the Austin Hope Wines Terrace Lounge and will offer expanded wine experiences paired with concert dining.

Hope Family Wines will also introduce new benefits for members of its wine club as part of the partnership. These benefits include exclusive pre-sale access to event tickets with preferred seating and amenities. Additional member benefits are planned.

“The Vina Robles Amphitheatre presents global entertainment acts with a flair that is distinct to Paso Robles—a mission that resonates with all of us at Hope Family Wines,” said Owner-Winemaker Austin Hope. “We are avid concertgoers ourselves, and we share a like-minded passion for elevating the Paso Robles destination experience. We can’t wait to share our wines with patrons throughout the upcoming concert season.”

The 2026 season will include spring, summer, and fall events. Initial confirmed performers include Ringo Starr, Cheap Trick, Alison Krauss, and Jim Gaffigan, with more than 25 additional acts expected.

Austin Hope with the Hope Family Wines lineup.

The amphitheater partnership follows a year of expansion and new initiatives for Hope Family Wines. Austin Hope and his wife, photographer Celeste Hope, have continued to incorporate cooking, art, and live music into winery offerings through events and experiences.

In April, the winery announced the conversion of its Templeton Gap estate to regenerative organic farming and added honeybee colonies that are producing estate-grown honey. That same month, the winery launched “The Artists of Hope on Park,” a storytelling campaign highlighting original artwork at the Hope on Park tasting room in downtown Paso Robles. In August, the winery acquired Tufera Farms, a 328-acre estate vineyard in the Creston District American Viticultural Area of Paso Robles. The property will also be used for organic truffle production on cultivated holly oak trees.

The winery is preparing to launch Hope Provisions, which will include olive oil, honey, truffles, seasonings, coffees, and other products sourced from the Central Coast.

“Whether it’s wine, food, art or music, we want to provide people with an immersive taste of what Paso Robles is all about,” Hope said. “There’s nothing like it in the world.”