Firestone Walker launches lemonade-infused beers
New products combine beer with lemonade and are available in three varieties
– Firestone Walker Brewing Co. has launched “Mind Haze Rage,” a trio of lemonade-infused turbo radler beers. The new products combine beer with lemonade and are available in three varieties: Original Lemonade, Watermelon Lemonade, and Grapefruit Lemonade. Each beer contains 8% alcohol by volume (ABV).
The beers are being sold in a new “Rad Pack” 12-pack that includes all three lemonade flavors. Additionally, Mind Haze Lemonade Rage will be available in 19.2-ounce cans beginning this spring.
“Mind Haze Rage is an evolution of an age-old style, the radler. Part beer. Part lemonade,” said Brewmaster Matt Brynildson. “As brewers, we’re curious tinkerers, committed to exploring where beer can go next. Mind Haze Rage is our latest result in this pursuit, and we’re thrilled to share it with the world.”
The company has launched a media campaign alongside the product, inspired by neon-styled advertisements from the early 1990s. The campaign is described as “wild and irreverent.”
“Mind Haze Rage is fun, disruptive, and crafted for flavor seekers,” said Chief Marketing Officer Dustin Hinz. “This isn’t your grandma’s hard lemonade—it’s a bold new twist on beer.”
Firestone Walker first introduced the Mind Haze brand in 2019 with the launch of Mind Haze Hazy IPA. In 2024, the line expanded to include Mind Haze Brain Melter and Mind Haze Cosmic Crusher. Mind Haze Rage is the latest addition to the series, targeting drinkers looking for bold flavors and a high ABV in a radler-style beer.
The beers are brewed at Firestone Walker’s brewery in Paso Robles, which features several sustainability initiatives, including a 10-acre solar array, a water treatment facility, and a CO2 recapture system.
