Morro Bay marketing firm works with health department on anti-tobacco campaign
The campaign focuses on the dangers of tobacco addiction in children
–The San Luis Obispo County Public Health Department recently awarded Rock Harbor Marketing, an advertising and marketing agency based out of Morro Bay, a contract for an anti-tobacco public awareness campaign.
The department’s Tobacco Control Program is tasked with educating, advocating and developing policy to achieve a tobacco-free community that enhances the health of all the people in the county.
“Helping to create a tobacco-free community is a mission near and dear to my heart. My dad passed away a few years ago from severe complications after a lifetime of tobacco use. Sadly he never had the desire to quit. If I can help spare even a few of my friends and neighbors from going through a similar traumatic end-of-life experience, then everything we’re doing here will be worth it.” said Travis Ford, the president of Rock Harbor Marketing. “It’s scary how the tobacco industry uses bright colors, fun flavors and tech devices to hook our youth on nicotine. If we all work together, we can spread the word to make sure every parent is aware of how the tobacco industry profits for a lifetime of use by hooking kids on flavored nicotine.”
Rock Harbor Marketing has also recently won two international marketing awards for their previous work with the California Cut Flower Commission‘s campaign to save flower farms across California in the wake of the Covid-19 pandemic.
The following is a video produced by the marketing firm for the campaign:
