New fashion boutique open in Atascadero
From left to right: Leticia Vazquez, Brandon Vazquez. Photo by Saab Sahi.
BB’s Fashion Boutique offers modern styles at affordable prices
–BB’s Fashion Boutique is one of Atascadero’s newest additions, as the owner Leticia Vazquez opened it on Feb. 15, 2021, at 9473 El Camino Real, Atascadero.
She moved from Mexico to the United States when she was 19 years old and lived in San Luis Obispo for 15 years.
Her family was poor and she had little education, she said, so she decided to start selling clothes at the flea market to make money as she loved fashion. She went on to own a fashion store for about two years in the city of San Luis Obispo around 20 years ago but decided to close up shop to take care of and focus on raising her three children as a single mother.
She moved her family over to Atascadero 17 years ago and worked day and night in various jobs like office cleaning to provide for them. Now that her kids are older, she opted to open a business and chose her old passion fashion after seeing a need in Atascadero.
“We are offering fashionable modern style clothes for everyone,” said Leticia Vazquez.
The fashion boutique carries a low quantity of modern style clothes at a low price with stock rotating out every two weeks. The shop also takes special orders for wigs upon request.
Interior of BB’s Fashion Boutique
She has also been getting some help from one of her sons, Brandon Vazquez, to help grow the business while he’s visiting for the summer. Brandon is just as interested in fashion as his mother and has helped develop the boutique’s presence online and locally. He helped the business join the Atascadero Chamber of Commerce, ran a delayed grand opening event with rosé wine and taquitos available last Saturday, has run the boutique and runs the social media pages like the boutique’s Instagram.
“We get new customers every day,” said Brandon Vazquez.
The boutique is open from Monday to Saturday from 11 a.m. to 7 p.m. and has two fitting rooms available for guests to try out a variety of clothes that come in many different sizes.
“I feel very supported by the community,” said Leticia Vazquez.
