Atascadero Tourism Business Improvement District seeking proposals
–The Atascadero Tourism Business Improvement District (ATBID) is requesting proposals from individuals and firms offering services in the areas of Destination Management and Marketing Services. These are separate requests for proposals.
The Atascadero Tourism Business Improvement District (ATBID) is coming upon the fifth renewal year of the annual contracts for both Destination Management Services and Marketing Services. Every five years the ATBID is required to go out to bid.
The ATBID was formed in April 2013 to collect assessments from lodging businesses to be used for tourism promotions and marketing programs to promote the City of Atascadero as a tourism destination and to increase transient stays at lodging businesses. The ATBID is represented by Atascadero lodging owners who work in partnership with the City of Atascadero and on behalf of multiple hospitality and stakeholder businesses that serve the visitor. Following are the two RFP opportunities:
Destination Management Services Proposal:
The ideal candidate will provide services in the areas of ATBID administration, event sponsorship program oversight, Board management and coordination, ATBID financial management, tour and travel outreach and show presence, and strategic consulting. Due to the nature of the tourism industry, applying firms may be asked to disclose other destinations they provide similar services to.
Please submit your Destination Management Services Proposal in PDF format via email to Terrie Banish, [email protected] by 4 p.m. on Friday, Sept. 20, 2019.
Destination Marketing Services Proposal:
The ideal candidate will provide services to market the destination and the Visit Atascadero brand. Primary goals of marketing efforts should include increasing overnight stays at Atascadero lodging properties, increasing the length of stays and the quantity of mid-week visitors, and telling the story of Atascadero as a unique destination.
Please submit your Destination Marketing Services Proposal in a PDF format via email to Hanna Meisinger, [email protected] by 4 p.m. on Friday, Sept. 20, 2019.
